Insurance

GrandFox

Brand website for a Kraków brokerage firm specialising in motor and property insurance

Project brief

Key context

GrandFox needed a professional site that builds trust from the very first seconds and clearly explains the brokerage offer.

Industry: Insurance
Project type: Brand / portfolio website
Graphic design: Kamil Solipiwko
Scope: Content strategy, UX/UI, WordPress implementation
Time to value: Fast deployment of the new version
Business outcome: Stronger online brand presence and an increase in enquiries from B2B clients.

Technologies

WordPress

JavaScript

The challenge

The starting point

Lack of distinctive brand presentation

The previous messaging didn't explain the brokerage offer and didn't build the trust required in the insurance industry.

Insufficiently clear portfolio

Visitors didn't get a quick picture of the scope of insurance services and the company's advantages.

Fragmented contact path

Key CTAs weren't prominently placed, which extended the journey to an enquiry.

Approach

What we did structurally

New visual direction

We designed a new visual direction tailored to the insurance industry.

Portfolio section redesign

We restructured the content layout so that the insurance offer and additional services are quickly scannable.

Clear conversion points

CTA and contact section placement supports the user's decision to initiate a conversation.

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Describe the project

Outcome

What measurably changed

More enquiries from potential clients

Consistent brand communication and clear CTAs translated into more contacts from potential clients.

Shorter path from landing to enquiry

A structured portfolio and conversion points shortened the journey from landing on the site to submitting an enquiry.

Project context

About the project

GrandFox is a Kraków-based brokerage firm specialising in motor and property insurance. The company needed a website that reflects the professionalism of its services and builds trust from the first point of contact - both with individual clients and companies seeking fleet coverage.

The previous site didn’t explain the offer. Clients called with basic questions that a well-designed site could have answered before anyone reached for the phone.

What we did

The project was carried out in collaboration with designer Kamil Solipiwko - Hexacode was responsible for the entire technical layer: implementing the visual design in WordPress, performance optimisation, contact form configuration, and full responsiveness across mobile devices.

Key decisions concerned content hierarchy - how to take a visitor from “I’m looking for insurance” to “I’m sending an enquiry” in as few steps as possible. The site was designed so that the film production portfolio (an additional line of GrandFox’s business) is “scannable” - a B2B client sees the production level within seconds.

After deployment, we took over site maintenance as part of an ongoing collaboration.