Insurance

GrandFox

Brand website for a Kraków brokerage firm specialising in motor and property insurance

Engagement context

Client profile: Insurance broker based in Kraków
Starting point: No site explaining the brokerage offer before the client picks up the phone
Scope of responsibility: Visual design implementation in WordPress, performance optimisation, post-launch maintenance

The challenge

What needed to change

The previous messaging didn't explain the brokerage offer and didn't build the trust required in the insurance industry.

Visitors didn't get a quick picture of the scope of insurance services and the company's advantages.

Key CTAs weren't prominently placed, which extended the journey to an enquiry.

Approach

We implemented Kamil Solipiwko's visual design in WordPress - with performance optimisation and full responsiveness.

We restructured the content layout so that the insurance offer and additional services are quickly scannable.

CTAs and the contact section sit where the user makes a decision - a shorter path to an enquiry.

Outcome

More specific enquiries from potential clients

Clients find answers on the site and call about a specific offer, not the basics.

Shorter path from landing to enquiry

A single content hierarchy leads from the offer to the contact form - no wandering across subpages.

We design corporate and portfolio sites that build credibility and drive concrete enquiries.