Film equipment rental

GrandFox Rental

A modern film equipment rental website designed for quick offer comparison and easy contact

1 rental site

100% responsive

Project brief

Key context

GrandFox Rental needed a site that presents equipment in an organised way and guides users towards quick contact.

Industry: Film equipment rental
Project type: Service website
Cooperation: Kamil Solipiwko
Scope: UX/UI, information architecture, WordPress implementation
Time to value: Shorter time from landing to enquiry - visible immediately after launch.
Business outcome: More enquiries and a shorter path from landing on the site to contact.

1 rental site

Technologies

WordPress

JavaScript

The challenge

The starting point

Unclear offer presentation

The existing format didn't support quick comparison of equipment and made it difficult for clients to choose.

No clear contact path

Users had no straightforward flow from browsing equipment to submitting an enquiry.

Poor mobile usability

A significant share of traffic was mobile, and the older layout didn't provide a comfortable catalogue browsing experience.

Approach

What we did structurally

New information architecture

We restructured the site so users reach key equipment categories more quickly.

Clear product blocks

We prepared modules presenting equipment specifications and use cases in a simple, scannable layout.

Mobile-first approach

The interface was optimised for smartphones without sacrificing usability on desktop.

Building a product with a similar challenge?

Describe the project

Outcome

What measurably changed

↑ increase in enquiries

A well-structured offer and clear contact path translated into more client enquiries.

↑ increase in site visits

New information architecture and a mobile-first approach improved visibility and time spent on the site.

CMS self-managed updates

The GrandFox team updates the equipment offer without involving a developer.

Project context

About the project

GrandFox Rental is a film equipment rental company operating in the Kraków market. The challenge was presenting a large and varied catalogue - cameras, lighting, sound, accessories - in a clear and easy-to-navigate way, with a straightforward path to contact.

Previously, clients called with questions like “what do you have” instead of “I want to book this specific set”. The site was meant to change that pattern.

How we solved the structure problem

Information architecture was key. We grouped equipment into logical categories with filtering, so a filmmaker could find exactly what they need in 30 seconds, check the specification, and move on to contact. Mobile-first - a large proportion of visitors check equipment availability from the film set, on their phone.

The CMS panel allows the GrandFox Rental team to update the catalogue independently - adding new equipment, changing descriptions without involving a developer. This was important given the dynamically rotating offer of a rental business.

The project was built on WordPress in collaboration with designer Kamil Solipiwko. The result - clients come with specific questions, because they’ve browsed the offer online before contacting us.

Gallery