Film equipment rental

GrandFox Rental

A film equipment rental website designed for quick offer comparison and easy contact

Engagement context

Client profile: Film and lighting equipment rental company
Starting point: The equipment offer was unstructured online and the path to contact was long
Scope of responsibility: UX/UI, information architecture, WordPress implementation

The challenge

What needed to change

The existing format didn't support quick comparison of equipment and made it difficult for clients to choose.

Users had no straightforward flow from browsing equipment to submitting an enquiry.

A significant share of traffic was mobile, and the older layout didn't provide a comfortable catalogue browsing experience.

Approach

We restructured the site so users reach key equipment categories more quickly.

We prepared modules presenting equipment specifications and use cases in a simple, scannable layout.

The interface was optimised for smartphones without sacrificing usability on desktop.

Outcome

Specific enquiries instead of general offer questions

Clients browse the catalogue online and call to book a specific set - with the specification and dates already checked.

Offer on a phone catalogue readable on mobile

New information architecture and a mobile-first approach let clients browse the equipment catalogue on a phone without zooming in.

CMS self-managed updates

The GrandFox team updates the equipment offer without involving a developer.

Gallery

We design service websites that guide users from their first visit to a concrete enquiry.