GrandFox Rental
A modern film equipment rental website designed for quick offer comparison and easy contact
WordPress
JavaScriptWhat challenges did we solve?
GrandFox Rental needed a site that presents equipment in an organised way and guides users towards quick contact.
Unclear offer presentation
The existing format didn't support quick comparison of equipment and made it difficult for clients to choose.
New information architecture
We restructured the site so users reach key equipment categories more quickly.
No clear contact path
Users had no straightforward flow from browsing equipment to submitting an enquiry.
Clear product blocks
We prepared modules presenting equipment specifications and use cases in a simple, scannable layout.
Poor mobile usability
A significant share of traffic was mobile, and the older layout didn't provide a comfortable catalogue browsing experience.
Mobile-first approach
The interface was optimised for smartphones without sacrificing usability on desktop.
translationKey: “grandfox-rental”
About the project
GrandFox Rental is a film equipment rental company operating in the Kraków market. The challenge was presenting a large and varied catalogue — cameras, lighting, sound, accessories — in a clear and easy-to-navigate way, with a straightforward path to contact.
Previously, clients called with questions like “what do you have” instead of “I want to book this specific set”. The site was meant to change that pattern.
How we solved the structure problem
Information architecture was key. We grouped equipment into logical categories with filtering, so a filmmaker could find exactly what they need in 30 seconds, check the specification, and move on to contact. Mobile-first — a large proportion of visitors check equipment availability from the film set, on their phone.
The CMS panel allows the GrandFox Rental team to update the catalogue independently — adding new equipment, changing descriptions without involving a developer. This was important given the dynamically rotating offer of a rental business.
The project was built on WordPress in collaboration with designer Kamil Solipiwko. The result — clients come with specific questions, because they’ve browsed the offer online before contacting us.
More enquiries and a shorter path from landing on the site to contacting about equipment availability.
Shorter time from landing to enquiry — visible immediately after launch.
UX/UI, information architecture, WordPress implementation
A well-structured offer and clear contact path translated into more client enquiries.
New information architecture and a mobile-first approach improved visibility and time spent on the site.
The GrandFox team updates the equipment offer without involving a developer.
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