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Advertising / Promotional clothing

Label Art

End-to-end digital implementation for a professional garment printing manufacturer — from visual identity and website, through an e-commerce shop with product configurator, to integration with the client's internal warehouse system.

E2E end-to-end implementation
24/7 online sales
Label Art
Industry Advertising / Promotional clothing
Project type E-commerce + visual identity
Technologies
PHP logo PHP MySQL logo MySQL JavaScript logo JavaScript HTML/CSS logo HTML/CSS REST API
The challenge

What the client was facing

Label Art is a manufacturer of professional prints, embroideries, and branded clothing. The company had a broad offer — from t-shirts and sweatshirts through mugs and gadgets to embroideries and print materials — but the entire sales process relied on phone and email contact. There was no consistent identity, no site presenting the offer, and no system allowing clients to order independently.

Approach

What we did structurally

Visual identity

We designed a consistent brand identity for Label Art — from the logo, through colours and typography, to marketing material templates. The new identity became the foundation of the entire online presence.

E-commerce shop with configurator

We built an online shop with a full product catalogue, colour variants, live previews, and the ability to place orders — without the need for phone contact.

Warehouse system integration

We connected the shop with the client's internal warehouse system — stock levels updated in real time, eliminating discrepancies between orders and actual availability.

Process

How did the delivery process look?

Visual identity and strategy

We began with brand identity design and defining how Label Art should present itself online. We established the information architecture, product category hierarchy, and customer purchase journey.

Shop and catalogue build

We implemented the website with a full product catalogue, variant configurator, and ordering system. Every product presented with colour variants, branding technology description, and a live preview.

Warehouse integration and launch

We integrated the shop with the client's internal warehouse system via API. After testing stock synchronisation and order flow, we launched in production — with automatic availability updates.

Building a product with a similar challenge?

Describe the project
Outcome

From a calling card to a sales machine

24/7 online sales

Clients can browse the offer, configure products, and place orders at any time

E2E end-to-end implementation

From visual identity, through website and shop, to system integration — one coherent process

Label Art underwent a transformation from a company selling exclusively by phone to a brand with a full digital presence. A consistent visual identity, a professional online shop with a product configurator, and warehouse integration enabled 24/7 order handling — without involving the sales team in every transaction. The project shows how a comprehensive E2E approach — from branding to system integration — can open up an entirely new revenue channel for a company.

Project context

About the project

Label Art is a manufacturer of professional prints, embroideries, and branded clothing. The company had a broad offer — t-shirts, sweatshirts, mugs, gadgets, embroideries, print materials — but all sales relied on phone and email contact. There was no consistent visual identity, no site presenting the offer, and no system for independent ordering.

End-to-end implementation

We carried out a comprehensive digital transformation: from visual identity (logo, colour scheme, typography, marketing material templates), through a website , to an e-commerce shop with a product configurator allowing clients to place orders independently 24/7.

The key element was integrating the shop with the client’s internal warehouse system — stock levels updated in real time eliminate discrepancies between orders and actual availability. We organised the catalogue architecture with filtering by product type, branding technology, and application.

The result? Clients order independently, and the sales team focuses on larger projects instead of handling every enquiry manually.

Need e-commerce with integration?

We build shops that connect with your systems — warehouse, ERP, logistics. From design to deployment in one team.

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