One implementation for a garment printing manufacturer: visual identity, website, e-commerce shop with a product configurator, and integration with the client's internal warehouse system.
Manufacturer of prints, embroidery and promotional clothing branding
Starting point
Sales handled only by phone and email, no consistent identity and no online store
Scope of responsibility
Visual identity, website, e-commerce shop with configurator, integration with client's warehouse system.
The challenge
What needed to change
No consistent visual identity
The company had no organised identity - marketing materials and online presence were inconsistent, making it difficult to build brand recognition.
No online sales channel
All sales relied on direct contact - clients couldn't browse the offer, compare options, or place orders independently.
Disconnected warehouse system
Stock levels were managed in a separate system - salespeople had no real-time view of availability, leading to delays and errors in fulfilment.
Approach
Decisions that changed the system
Visual identity
We designed a consistent brand identity for Label Art - from the logo, through colours and typography, to marketing material templates. The new identity became the foundation of the entire online presence.
E-commerce shop with configurator
We built an online shop with a full product catalogue, colour variants, live previews, and the ability to place orders - without the need for phone contact.
Warehouse system integration
We connected the shop with the client's internal warehouse system - stock levels updated in real time, eliminating discrepancies between orders and actual availability.
Process
How the work progressed
Visual identity and strategy
We began with brand identity design and defining how Label Art should present itself online. We established the information architecture, product category hierarchy, and customer purchase journey.
Shop and catalogue build
We implemented the website with a full product catalogue, variant configurator, and ordering system. Every product presented with colour variants, branding technology description, and a live preview.
Warehouse integration and launch
We integrated the shop with the client's internal warehouse system via API. After testing stock synchronisation and order flow, we launched in production - with automatic availability updates.
Outcome
From phone-only orders to 24/7 online sales
Orders without a callthe client configures the product
Clients browse the offer, pick variants, and place orders on their own - the team no longer handles every transaction by phone
Stock from the warehouseavailability matching the client's system
Integration with the internal warehouse system removed the gap between an order and the product's actual availability
Label Art went from phone-only sales to 24/7 online orders. A consistent visual identity, a shop with a product configurator, and warehouse integration made it possible to take orders without involving the sales team in every transaction. From branding to system integration - one team, one project, a new revenue channel.
