Catalogue shop for the Polish distributor of Phoenix fire-resistant safes - with comprehensive product data sheets, technical specifications, European certificates, and a categorisation system that makes it easy to find the right safe.
Polish distributor of Phoenix fire-resistant safes
Starting point
The offer was available only by phone and through printed catalogues
Scope of responsibility
Catalogue shop with product categories, detailed technical data sheets, search functionality, and contact form.
The challenge
What needed to change
Paper catalogue as the only information source
Clients had to request a PDF catalogue or visit the office to compare models - no online self-service search was possible.
Complex technical specifications
Every safe is characterised by dozens of parameters - dimensions, weight, fire resistance class, certificates, capacity - which needed to be presented clearly.
Extensive categorisation
The range included fire-resistant safes, fire-resistant cabinets, security safes, combination safes, and laptop protection - clients needed to quickly find the right category.
Approach
Decisions that changed the system
Clear category structure
We designed navigation across 5 main safe and cabinet categories - with icons and descriptions right on the homepage.
Comprehensive product data sheets
Each model with a detailed description, external and internal dimensions, weight, resistance class, European certificates, capacity, and number of drawers - presented in a clear layout.
Search and filtering
A search system allowing safes to be found by name, series, or specification - with a downloadable PDF catalogue.
Process
How the work progressed
Offer and information architecture analysis
We mapped the distributor's full range - product series, technical specifications, certificates, and category relationships. Based on this, we designed the catalogue structure and navigation hierarchy.
Product catalogue build
We implemented a catalogue system with comprehensive product data sheets, standardised technical parameter presentation, photo galleries, and PDF catalogue download.
Launch and optimisation
We launched the site with a full product database, search functionality, and contact form. We prominently placed the helpline and quick contact to make it easy for clients to move from browsing to speaking with an advisor.
Outcome
A catalogue that sells for the advisor
Model comparisonwithout contacting a sales rep
Clients check specifications, certificates and differences between models themselves - before they reach out to sales
PDFdownloadable catalogue
Full product catalogue available as PDF download for clients who prefer an offline format
The Phoenix catalogue platform turned a printed PDF catalogue into a sales tool. Clients compare models, European certificates, and technical specifications on their own - and when ready to buy, the helpline is right at hand. Even in a niche B2B industry, good online product presentation relieves the sales team and shortens the path to a decision.
