Residential developer running sales for its own investment
Starting point
No tool to present the offer online or support the path from first contact to reservation
Scope of responsibility
Sales landing page, admin panel for unit management, apartment availability visualisation.
The challenge
What needed to change
No online presence
The development had no dedicated website - potential buyers had to call or visit the office to learn about the offer.
Manual unit status management
Information about available, reserved, and sold apartments was kept in spreadsheets - with no central update system.
No online offer visualisation
Without photos, visualisations, and apartment details online, it was hard to build interest and trust among potential buyers.
Approach
Decisions that changed the system
Responsive sales landing page
We designed and implemented a page presenting the development - with visualisations, location description, finish standard, and the full apartment offer.
Unit management panel
A dedicated admin panel allowing real-time status updates for units: available, reserved, sold - with instant reflection on the site.
Responsiveness across all devices
The site fully adapted for mobile, tablet, and desktop.
Process
How the work progressed
Developer needs analysis
We began by understanding the property sales process - what information is key for buyers, what the journey from interest to reservation looks like, and what data the sales team needs to manage.
Site design and implementation
We designed a landing page with a focus on the visual presentation of the development, a clear apartment offer structure, and intuitive contact forms.
Admin panel and deployment
We built a panel allowing the developer to independently manage unit statuses. After deployment, the site immediately started generating enquiries from interested buyers.
Outcome
An online offer instead of phone calls and spreadsheets
A change in the panelvisible on the site right away
Statuses changed by the team in the admin panel appeared on the public site without delay
One panelinstead of scattered spreadsheets
Unit statuses - available, reserved, sold - in one place instead of data drifting across spreadsheets
The landing page gave the development a 24/7 online presence, and the panel brought unit statuses - available, reserved, sold - into one place instead of scattered spreadsheets, with changes visible on the site right away. We closed the project in a controlled way once the development wrapped up - the system had served its purpose.
