Skip to content
B2B Leads

Websites

A website that supports sales and brand credibility. We design websites and landing pages with a clear path to contact, a deliberate content structure, and UX built around the client's decision.
Book an intro call

After the first call, you receive an initial assessment and a recommended next step.

The challenge

When does your website need a fresh approach?

Inconsistent brand messaging, low enquiry conversion, and content that doesn't answer decision-makers' questions. A good company website builds trust, shortens the sales conversation, and guides users towards a specific action.

Technical details and delivery approach

A B2B website is a sales tool that works 24/7 - it explains your offer, builds credibility, and leads to contact. We design websites and landing pages where content comes before design and every section answers a buyer’s question.

We don’t start with a template. We start with your sales process - who the client is, what questions they have, and what they need to see to make a decision. Only then do we design the interface that supports that argument.

Case studies

For GrandFox we designed a site presenting their brokerage offer, in collaboration with designer Kamil Solipiwko. For ATAL Francuska Park we built a sales site for a residential development with interactive floor plans. For Krakowska Szkoła Restauratorów - an educational platform with an online enrolment system.

What we deliver
  • Communication workshop: before design starts, we define what the site should say and to whom
  • A content structure that leads from problem to contact - not a random arrangement of blocks
  • Copy and headlines written for the buyer's decision, not for visual effect
  • UX/UI design and responsive build - a look that builds trust, not just attention
  • Integration with CRM, analytics, and forms - leads land in your system, not an inbox
  • Core Web Vitals: load speed that doesn't test your users' patience
  • CMS: edit content yourself, without a developer for every change
  • Post-launch support: we analyse the data and optimise what isn't working
Real scenarios

The websites we design most often

Every project starts with understanding the client's sales process - not with a template. These are the three most common scenarios.

Scenario 01

B2B offer site

The sales team explains the offer from scratch at every meeting. Clients don't see what makes the company different, because the site doesn't communicate it.

How it works
  1. Communication workshop: we define the audience, differentiators, and the structure of the argument
  2. Content architecture: every section answers a specific buyer question
  3. UX/UI design focused on clarity and the path to contact
  4. Build with a CMS - you edit content yourself
  5. Forms integrated with your CRM and conversion analytics
Your salesperson sends a link instead of a deck. Clients arrive at meetings oriented - they know what you do and whether it fits their situation.
Scenario 02

Campaign landing page

Ads point to an offer page that doesn't match the campaign. The media budget burns on traffic that doesn't convert.

How it works
  1. Analysis of the target group and the campaign message
  2. One goal, one path - a landing page built for a single conversion
  3. Headlines and copy consistent with the ad message
  4. A contact form or CTA matched to the funnel stage
  5. Event tracking and campaign ROI measurement from day one
A dedicated landing page with measurable return. You know exactly what a lead from each campaign costs and whether it pays off.
Scenario 03

Redesign of a site that doesn't convert

The site looks good but generates no enquiries. There's traffic, there are forms - nobody fills them in.

How it works
  1. Audit of the current site: analytics, heatmaps, user journeys
  2. Identifying drop-off points and conversion barriers
  3. A new content architecture based on data, not hunches
  4. Redesign of key sections with variant testing
  5. Launch with before/after measurement
More enquiries from the same traffic. The site finally works for sales, not just for image.
Process

What does the website design process look like?

Site goal and communication workshop

We define what the site should achieve (leads, brand image, sales support), who the audience is, and what questions they ask before deciding.

1 workshop

Content structure and user journeys

We design a content architecture in which every section answers a specific buyer question and leads towards contact.

1–2 weeks

UX/UI design and implementation

A responsive build with a CMS, CRM-connected forms, analytics, and the technical foundations of visibility (Core Web Vitals).

scope-based

Post-launch optimisation

We analyse the data and improve the sections that don't convert - the site is supposed to work, not just exist.

ongoing
Who it's for

This makes sense if...

  • 01 Your current site doesn’t explain what makes you different - your sales team has to explain everything from scratch anyway.
  • 02 You need a site that leads to enquiries, not one that just looks good.
  • 03 You want the site to work as a full acquisition channel - building credibility and collecting leads.
A different approach may be better if...
  • — You’re looking for the cheapest possible template site - no communication workshop, no work on the content.
  • — The site is meant to be a brochure that simply exists - with no sales goal we could support.
  • — You only need SEO or ad campaigns - we don’t run those, though we’ll build the site ready for them.
FAQ

Frequently asked questions about websites

Can I edit content myself after launch?

Yes. Every site comes with a CMS with an intuitive editor. We train your team on how to use it and provide documentation.

Will the site be search-engine-ready?

We take care of the technical foundations of visibility: correct heading structure, loading speed, meta tags, schema.org. We don’t handle SEO or campaigns - but we build the site to give those activities a solid base.

What if I need changes after launch?

We offer post-launch support packages. We analyse the data and optimise key sections - this isn’t a one-off project, but a starting point for further development.

How much does a website cost?

We price individually after understanding your goals and scope. After an initial call, we prepare an estimate with phases and specific costs.

What are Core Web Vitals and why do they matter?

Core Web Vitals are Google’s metrics for user experience - load time, layout stability, interaction responsiveness. They affect search rankings and directly affect conversion. We design for them from day one: WebP image compression, lazy loading, minimising render-blocking CSS and JS. After launch we measure the score and optimise against agreed thresholds.

Which technology do you build sites with?

We match the stack to the project’s goal. For offer sites and landing pages we often choose static site generators (Hugo, Jamstack) for performance and security. For sites your team edits frequently - a headless CMS or WordPress. What matters is that the technology serves the business goal, not the other way round.

Have a question that's not listed here? Write to us - we'll give you a straight answer.

Contact

Describe a problem or an idea for a product

Tell us what the site should achieve - more enquiries, a better offer presentation, or sales support. We'll come back with a recommended next step.

In a few sentences: what you want to build or improve, why, and by when. No tech details needed - we'll ask about the rest.

Prefer to write directly? [email protected]

After first contact we schedule an intro call and agree on a plan of action.